La Rendija: how a color earns its place forever
Some ideas aren't born in a meeting. They're born on the fly, almost by accident, and end up being some of the best things you've done. La Rendija is one of those.
Where it came from
When we opened La Ventana de primavera with five new colors, the obvious question came up: what if one is loved so much it deserves to stay forever? But which one? And who decides?
The answer came to us on its own: you decide. And that's how La Rendija was born, which is now here to stay forever (well, whenever the case arises...)
How it works (the rule, no tricks)
Of all the colors in La Ventana, only one color joins the permanent collection. And to make it, it has to meet both conditions at once:
- Being the most voted by the community.
- And being the most sold.
And what if the most voted isn't the most sold? Then there's no Rendija. None of them stays. Honest as that: it's not enough to be liked, you have to be truly wanted.
Why it matters so much to us
Because we believed that consuming is also deciding. La Rendija brings together the two ways you tell us something matters to you: the heart (the vote) and the facts (the purchase). When they line up, there's no doubt: that color had to stay.
It's not a window-dressing vote. It's a real decision, with real consequences. And that's why we love it so much.
Was there a Rendija?
There was. And the color that earned its place has a name of its own: eggplant. We tell you its story here.
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Because at Labienhecha we don't decide for you. We decide with you.
COMMENT WHATEVER YOU LIKE!